Ana BibileishviliEco-Tales That Sell: Mastering Storytelling in Sustainable MarketingA decade ago, friends in the café never talked about sustainable brands. Now it is quite normal. People are increasingly aware of...
Ana BibileishviliYou deserve to own a business that is sustainableSustainability should not be an Achilles' heel for your business. Sustainability—a term that still confuses many. "Please, for the love...
Ana BibileishviliNews of the year - The EU Parliament adopt law banning greenwashing and incorrect product information Banning the use of general environmental claims like “environmentally friendly”, “natural”, “biodegradable”, “climate neutral” or “eco”...